Why I Needed to Redesign Seattle’s City Flag

Updated design for the Seattle City Flag, a ring of Puget Sound waves connected to one another to represent our common bonds

The Current Seattle Flag

When I say I needed to redesign Seattle’s city flag, I mean it. I needed to do this, not because I thought I could make money from this project, but instead because I believe so deeply in the future of Seattle, in American cities broadly, and the power of how we represent ourselves influences who we become — it was eating me up to do nothing.

The current Seattle City Flag a teal and white flag with stylized waves coming from the top left to form a circle in the middle of the canvas wrapping the Seal of the City with the phrase “City of Goodwill — Seattle”
Figure 1 from the original Seattle Council Resolution to adopt the flag of the city
  1. Use Meaningful Symbolism — The flag’s images, colors, or patterns should relate to what it symbolizes
  2. Use 2–3 Basic Colors — Limit the number of colors on the flag to three, which contrast well and come from the standard color set
  3. No Lettering or Seals — Never use writing of any kind or an organization’s seal
  4. Be Distinctive or Be Related — Avoid duplicating other flags, but use similarities to show connections
A 2-dimensional representation of an Orca whale that was submitted as a suggestion to replace the current Seattle Flag

Seattle’s future — our image, our brand

Updated design for the Seattle City Flag, a ring of Puget Sound waves connected to one another to represent our common bonds
  • The soon to expand public transportation network with the Sound Transit East side connection
  • How we have 2 of the world’s most innovative companies on the planet centered in our region
  • The soon to be completed downtown waterfront and urban park
  • Legendary sports franchises in the Storm, Sounders, and Seahawks
  • How we are one of the most diverse music, arts, sports, food and cultural centers of the West Coast
  • And so many other reasons.

The Seattle Skyline viewed from Elliot Bay depicting the number 12 lit via lights within an office building, symbolizing the Seahawks’ fan nation
A historical photo of a downtown Seattle LGBTQ+ Pride parades — participants proudly flying the Rainbow Flag which symbolizes LGBTQ+

Microsoft 365 Free, Artist